Legal

Privacy Policy

Last updated: October 4, 2026

Praisely ("Praisely", "we", "us", or "our") operates a feedback and review-generation platform that helps businesses collect customer feedback and encourages customers to share honest reviews on platforms such as Google, TripAdvisor, Zomato, and Amazon. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect the following categories of information:

  • Business account information: name, email address, phone number, and business details provided when a business signs up to use Praisely.
  • Customer feedback data: star ratings, selected tags/aspects, optional name, and free-text comments submitted by end customers through a business's feedback link or QR code.
  • Usage data: log data, device/browser information, and interactions with our forms and dashboard, used to operate and improve the service.
  • Cookies and similar technologies: used to keep you signed in and to understand how our service is used.
  • Billing and payment information: when you subscribe to a paid plan, information such as your name, email, contact number, and payment method is shared with and processed directly by our payment gateway partner, Razorpay. We do not collect or store your full card, UPI, or bank account details on our servers — Razorpay is PCI-DSS compliant and handles that data on our behalf.

2. How We Use Information

  • To operate the feedback funnel and generate AI-assisted review drafts for customers.
  • To let businesses view, analyze, and respond to the feedback they receive, including replying to their Google reviews.
  • To manage accounts, subscriptions, and plan usage.
  • To maintain the security, integrity, and reliability of our service.
  • To communicate with businesses about their account or updates to our service.

3. AI-Generated Review Drafts

When a customer submits a rating and feedback, we send the relevant details (such as the rating, selected aspects, and any comments) to a third-party AI provider (currently OpenAI) to generate a small set of suggested review drafts. These drafts are only suggestions based on what the customer told us — the customer chooses whether to use, edit, or discard a draft before posting it as their own review on a third-party platform. Praisely does not post reviews on a customer's behalf.

4. Google Business Profile Integration

Businesses can optionally connect their Google Business Profile so Praisely can help them reply to their Google reviews. Connecting is done through Google's own sign-in screen, where you grant Praisely access using the business.manage permission. You can disconnect at any time from the Integrations page in your dashboard, or by removing Praisely's access in your Google Account settings.

When connected, we access the following data from Google:

  • Accounts and locations: the names and IDs of the Business Profile accounts and locations you manage, so you can choose which location to link to each business in Praisely.
  • Reviews: the reviewer's public display name and profile photo, star rating, review text, review date, and any existing reply for the locations you link.
  • Access tokens: the OAuth tokens Google issues so we can act on your behalf. These are stored on our servers and are never shared.

We use this data only to:

  • Show your Google reviews and our replies to them in your Praisely dashboard.
  • Generate suggested replies to reviews with our AI provider. We send the review's rating, text and reviewer display name, together with your business name and chosen reply tone.
  • Post replies to your Google reviews on your behalf, either when you click "Post to Google" or automatically if you turn on auto-reply for that business. You control the auto-reply and minimum-rating settings, and replies to lower-rated reviews wait for your approval.

We do not use Google user data for advertising, we do not sell it, and we do not use it to train AI models. When you disconnect, we delete your stored Google access tokens and unlink your locations; you can ask us to delete stored review data at any time using the contact details below.

Praisely's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

5. WhatsApp Business Integration

Businesses can optionally connect their WhatsApp Business Account to Praisely through Meta's Embedded Signup. The business owner signs in with Facebook and chooses which WhatsApp Business Account and phone number to share with Praisely, granting the whatsapp_business_management and whatsapp_business_messaging permissions.

When connected, we access the following data from Meta:

  • Account details: the WhatsApp Business Account ID, phone number ID, display name, and message templates of the connected account.
  • Messages: messages exchanged between the business's WhatsApp number and its customers, including the sender's phone number and profile name, message content and media, and delivery status.

We use this data only to run the WhatsApp chatbot the business configures in Praisely. The chatbot automatically answers the business's customers, sends feedback and review requests, and shows conversations in the business's dashboard. Message content may be sent to our AI provider (currently OpenAI) to generate chatbot replies. We do not sell this data, use it for advertising, or use it to train AI models.

A business can disconnect WhatsApp at any time from the Integrations page in its dashboard, or by removing Praisely in Meta Business Settings → Integrations. When WhatsApp is disconnected we delete the stored access tokens. Deletion of stored WhatsApp conversation data can be requested as described on our Data Deletion page.

6. Sharing of Information

We do not sell personal information. We may share information with:

  • Our AI content-generation provider, solely to generate review draft suggestions, suggested replies to Google reviews and, for businesses that connect WhatsApp, chatbot replies.
  • Google, when we post a reply to a Google review on a business's behalf.
  • Meta Platforms (WhatsApp), when a business connects its WhatsApp Business Account, to send and receive WhatsApp messages on that business's behalf.
  • Razorpay, our payment gateway partner, solely to process subscription and one-time payments securely. Razorpay's handling of your payment data is governed by Razorpay's own privacy policy.
  • Infrastructure, hosting, and analytics providers who help us run Praisely, under obligations to protect your data.
  • Authorities, where required by law or to protect our legal rights.

7. Data Retention

We retain business account data for as long as the account is active, and feedback/review data for as long as reasonably needed to provide analytics to the business and for legitimate business, legal, or security purposes. Payment and billing records are retained as required by Indian tax and accounting law. You may request deletion of your data as described below.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the right to access, correct, or request deletion of your personal information. To exercise these rights, contact us using the details below. To delete your data, follow the steps on our Data Deletion page.

10. Children's Privacy

Praisely is not directed to children under 18, and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

12. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Praisely
SNO 52/4/2/1B, Paud Rd, Chandani Chowk, Bavdhan,
Pune, Maharashtra 411021, India
hello@praisely.in

Software development partner: Legitsoft