Free Google Business Profile Checker
Get a strength score out of 100 for your Google profile in seconds. See what's helping, what's missing, and what to fix first. Free, no sign-up.
Check your profile strength
Free, no sign-up needed. Takes about 10 seconds.
How it works
Your score in three steps
- 1
Find your business
Type your business name and city, then pick it from Google's list.
- 2
Get your score
We score reviews, rating, photos, website, phone, hours and open status.
- 3
Fix the biggest gaps
Start with the tips at the top; they add the most points.
What makes a strong Google profile
When someone searches for a business like yours, Google shows a handful of profiles. Customers pick the one that looks the most trusted: more reviews, a better rating, real photos and clear details. A complete profile gets more calls, more direction requests and more visits from the same number of searches.
The parts of your score
- Reviews (25 points): how many genuine reviews you have; 100 or more scores full marks
- Rating (20 points): 4.7 stars or more scores full marks
- Photos (15 points): 10 or more photos of your shop, team and work
- Website, phone and hours (30 points): the basics customers need to reach you
- Open status (10 points): Google must show you as open
Keep your score climbing
Reviews and photos go stale. Businesses that keep asking for reviews, reply to every one and post every week keep their spot. Praisely does the asking, the replies and the weekly posts for you, from one dashboard.
Frequently asked questions
What is a Google Business Profile strength score?
A score out of 100 for how complete and trusted your profile looks to customers and to Google. It adds up your number of reviews, your rating, your photos, and whether you have a website, phone number, opening hours and an open status.
What's a good score?
80 or more is a strong profile. 55 to 79 is average: you're probably losing customers to businesses nearby with more reviews or photos. Under 55 means the basics are missing, and fixing them is the fastest win you can get on Google Maps.
Does a higher score mean I'll rank first on Google Maps?
Not on its own. Google ranks by how well you match the search, how close you are to the searcher and how prominent you are. A strong profile helps with the last part, and it turns more of the people who find you into calls and visits. Nobody can honestly promise you the #1 spot.
How do I get more Google reviews?
Ask every happy customer, right after they've been served, with a direct link or QR code. Never pay for reviews or offer discounts for them; Google removes those and can restrict your profile. Praisely makes asking easy with review links, QR codes and WhatsApp requests.
Why do photos matter so much?
Customers look at photos before they call or visit, and profiles with many recent photos get more clicks. Add your shop front (so people recognise it), the inside, your team and your work, and add new ones every month.
Is this profile checker free?
Yes, free with no sign-up. For a full report that compares you with your competitors and shows where you rank for real searches, get the free report on WhatsApp.
Raise your score on autopilot
Create a free account to collect genuine reviews, reply to every one and post every week.